I could start every post with the sentence: “This next part is very important.” Today I am. So, listen up! Choose garments that suits your brand best!
There are hundreds of garments for you to choose from, from cheap-looking, to actually being cheap to expensive, to quality. Decide early on what your brand is all about – making money with more affordable garments or building a brand with high-quality premium garments. However, price is not the only thing to consider when shopping for blank garments on your next merchandise order. Let’s jump into the most important factors to keep in mind.
100% of your customers will actually feel the material on their skin, so choose your material wisely. The look and feel of your product are what matters most at the end of the day, you want your clients to feel as comfortable as possible wearing your product.
Quality material isn’t rough and thick and won’t shrink to half its size after the first wash, or the second. One of the most popular choices is cotton, the best being 100% ring-spun cotton. Ring-spun creates a soft material and works like a charm for branding.
Other popular choices are cotton and polyester blend or triple blends with 50% cotton, 25% polyester and 25% rayon. These triple blend garments are superb quality, but you’ll need to look deeper into your wallet to get your hands on these.
Your fit should depend entirely on your target audience. Once you’ve done your market research, you should be able to have a clear picture of who you are catering to. Different people like different fits. Suburban moms would choose to wear a different fit than your urban wear enthusiast. Do some research in regards to this, there’s interesting garments out there to experiment with.
Quality and price
As mentioned earlier, quality and price play a massive role in creating your label. You must find a middle ground of buying the best quality you can afford to keep your customers satisfied, but at a fair price to keep making a profit.
At the end of the day, there is no one set way to do something. You could have your own ideas about blank garments and what you want to do with it, but take this information and implement it in a creative way!