Event merchandise should do more than sit on a table and look decent. The goal is simple: sell out . Yet most events still end the night with boxes of unsold stock and discounted leftovers. The difference between merch that sells and merch that doesn’t comes down to planning, timing, and intent. Why Most Event Merch Fails The most common mistakes are easy to spot: Ordering too much stock “just in case” Generic designs with no emotional pull Merch being treated as an afterthou
